6 Success Strategies to Become a Dropshipper

Not surprisingly, online business is the most strategic money field to explore. Among the many schemes of doing business online, dropshipping is a potential one. The dropshipping business scheme is arguably minimal risk as well as minimal capital.

Anyone can start a dropshipping business, aka become a dropshipper. As long as you are familiar with e-commerce, sensitive to market demands, and are passionate about promoting your business.

So, are you interested in becoming a dropshipper?

If so, this article is suitable for you to read. Here we will calculate how to become a dropship without capital. Not to forget, there are also discussions about strategies for building a successful dropshipping business, such as:

  1. Choosing the right products and business partners;
  2. Adding unique selling points to the business;
  3. Working on business branding;
  4. Create a slick website;
  5. Automate the purchase and notification process;
  6. Accelerate sales with the right marketing techniques.

Without further ado, let’s start the topic.

What is Dropshipping Business?

Dropshipping

Dropshipping is a business model where someone sells products made by other parties. However, to sell the product, this person did not need to stock and ship it manually. Through the dropshipping business, producers also send their products to consumers.

Then, what is a dropshipper? A dropshipper is a person running a dropshipping business. If you later run a dropshipping business, you will be referred to as a dropshipper.

As a dropshipper, you no longer need to think about producing and shipping goods. Because, all of that is the duty of the producer.

Your job then is to grow the business itself. How are the concrete steps? Just a second. Don’t hurry just yet.

Before knowing the business strategy, of course you need to understand first how to dropship and how to become a dropshipper. For that, it’s a good idea to read this one article: How to Start a Dropship Business.

In addition to ways of doing business, you will find a big picture of the dropshipping business in that article. What are the benefits and challenges of running dropshipping? What types of products can be dropshipped? Everything is summarized there.

Read too : Thinking of starting a new business – start with your domain

After completing your experience, you may dive deeper to find out a successful dropshipping business strategy. After all, that is the purpose of this article. In a moment, we will show you a specific marketing strategy for dropshipping.

6 Ways to Become a Successful Dropshipper

The key to successful dropshipping is in marketing and customer service. If you are the type of person who is both creative and likes interaction with other people, then both are certainly not a problem. In fact, both of these things can sound like a lot of fun.

However, it’s also a good idea to combine these creative things with more targeted execution. The right data and best practices can answer dropshipping business strategies that are effective, efficient, and productive. Here are some tips that we can share with you.

1. Choose the Right Products and Partners

Sorry. These two things are non-negotiable. Both are keys to the success of the dropshipping business.

The right product choice leads you to many consumers. The right drop shipping partner / supplier will also streamline your business.

However, let’s admit it, it’s very difficult to determine the right products and suppliers. Because, there is no exact size which is right for business. So, often it all depends on instinct and  chemistry  with business partners.

Even so, we will try to provide a little guide to help you choose a product for dropship. Here are the points we mean:

  • Choose items that have a niche. Too many items with multiple niches will only make you unfocused. The store’s reputation won’t be as good as those that specialize in selling certain products.
  • Choose products that are lightweight and durable . Typical of this kind of product can reduce the risk of damage during the shipping process.
  • Avoid products that are heavy, large volume, easily damaged and chipped. Products like this are difficult to ship, have high shipping costs, and there is a great risk of damage.
  • Prioritize selling items that have high demand for a long time.
  • Sell ​​products that are trending in the market. Make the product an attractive new customer. However, do not just hang trending products to avoid the risk of loss.
  • Avoid selling products that are already owned by large competitors and have a loyal customer base.

Apart from the matter of products, don’t forget about your relationship with product suppliers. As much as possible, make close and personal relationships with your business partners.

Think of suppliers as parties who are as important as consumers. Without a supplier, of course your business will not work. No item reaches the consumer if the supplier is not available.

Don’t think of these tips as bluff, you know. Getting along well with these suppliers is a strategy used by Zappos. Told in the book Delivering Happiness, which is a must-read for Hoster Rangers, this strategy also led Zappos to become the first shoe e-commerce company to have the most complete collection at competitive prices. 

Coupled with excellent customer service, Zappos has finally joined Amazon. So, business success is also largely determined by your partner. Remember the tips above as long as you are running your business. Especially in the early days.

In addition to relationships with partners, you also need to think about  the right cooperation scheme . Not always, profits are taken from the difference between the supplier’s price and the drop shipper’s selling price. If so, you will be desperately competing in the market. Because, there will always be sellers selling their goods at lower prices.

Such a strategy is unhealthy. Also, it won’t get you much profit.

So,  consider a commission system  for your supplier. This system is much safer to implement. Also, suppliers have contributed to business success. You can pressure suppliers to continue to improve product and service quality. Especially in terms of stock information and quick response (especially with regard to returns or returns).

2. Add Unique Selling Value

Selling at the lowest price, many customers will come. That sentence is already etched in the minds of many people. Businessmen and consumers too.

Perhaps that’s why price is the first thing to look at. Prospective customers are always looking for the lowest price. Like it or not, competitive businessmen offer economical prices as well.

However, believe me  slashing prices doesn’t always make your business successful . In the long run, such business practices will only make things difficult for you. Because that means, you are forced to attract more and more customers.

Even though it’s already an open secret. Capturing new customers is more difficult and expensive than keeping old ones. As a percentage, the possibility of selling to new customers is only around 5-20 percent. Far the figure is with the percentage of selling to old customers, namely 60-70 percent.

Therefore, you need to be smart about adding value to the product. It is through this selling point that you can justify a price that is slightly above average. 

In the case of the dropshipping business, it is rather difficult to add  unique selling points  to products. Yes because it’s back again… anything related to the product is not your direct concern. 

Instead, shift the selling point to customer-related stuff. For example, reliable customer service, guaranteed fast delivery times, competitive shipping costs, give points and rewards, tuck freebies and product testers, and so on.

3. Pay attention to business branding

Branding is something that cannot be separated from business. Because of branding, a business can be remembered by many people. Because of branding too, businesses succeed in attracting customers and differentiating themselves from other businesses.

The reasons above certainly make sense. In fact, it has become  common sense . So, let’s try to reverse the logic so that you really understand the importance of branding.

To put it simply, an unbranded online shop just addresses itself to be forgotten. Such shops ━ to put it mildly ━ are nothing special and intend to be used only for a single transaction. Prospective customers do not have a strong reason to buy at the store.

That’s also why most dropshipping businesses that are not branding, are crazy about selling out prices. Before finally closing the stall because the effort was not worth the cuan. 

So, at this point, you understand the importance of branding, right? Yes. We hope so.

Your business identity is in branding. Because your own identity is unique, you may intend on branding as a form of selling point or a  unique selling point

To make this concept easier to understand, you can think of branding as a friend. How does his character, personality, and style appear in logo design, website appearance, and other promotional materials.

We know the concept of humanizing business is a bit difficult to grasp. But in essence, branding must be able to explain  what your business is and what your business can do.  Later, you can measure how strong your business branding is in three categories:

  • Top of Mind  ━ a brand is immediately recognized when someone asks about the brand in a certain product category. For example, “name five gadget brands that you know”. Then the list of brands that are said to be successful occupies the highest brand awareness caste.
  • Un-aided Awareness  ━ consumers recognize the brand after being provoked by the brand name of its competitors. With the same questions as before and adding the designation brand A, consumers can mention brands B, C, D, and E.
  • Aided Awareness  ━ when a brand name is introduced by people to consumers. In other words, consumers don’t automatically think about it. 

In order to reach the highest level of brand awareness, there are many things that can be done. The method is not limited to social media and promos. For example, offering a free trial program (freemium), enforcing promotions through referrals, partnering with influence and others.

We review many other ways to introduce brands to potential customers. Read more in the article: 10 Tips to Increase Your Business Brand Awareness.

4. Create a Website

Website ?! Isn’t it too much if the dropshipping business has a website?

You bet, you must have thought of such a question.

Our answer: ah, not really.

As if it’s already wet, why don’t you just dive in? If you really understand the importance of the concept of branding, why not just follow the  best practices ?

After all, the website is the key to online business success. All important business information, product details, promotional content, and photos can be found in full on the online store website. More importantly, the website can maximize business brand awareness.

The condition is that the website design cannot be generic or mediocre. If it’s normal, prospective customers easily forget about your business. In any other language, your branding efforts may fail.

The easiest way to create a great website is to leave it to an expert. Website creation services like hideous-kinky.co.uk are ready to help you create a cool business website. 

Another way is to install a free website template and play around with the visuals. As long as you can display interesting supporting photos or videos, web design won’t be too much of a problem. At a minimum, potential customers can remember the video and photo content that you create.

Read Too : Working From Home: Staying in Contact

There are specifically two kinds of photos that you need to display on the web.

First, a product photo. This is a visual element that cannot be missed. Typical photos like this can make your product more attractive. All you need to do is take a photo with a clean background. A clean background manages to make the product the main focus of the photo.

Don’t forget to take photos from many sides. Front, view, side and top view. If necessary, also include a photo preview when the product is used. For example, a photo of a shoe worn complete with feet. This helps the prospect get a real picture of what the product will look like when they wear it.

Second, a concept or lifestyle photo. This type of photo tells the story of the product being sold. So, you won’t appear to be trying too hard to sell the product. Sometimes it is photos like these that attract customers to buy products.

Concept photos provide context to the product being sold. Photos like this are also flexible for use in various promotional materials. Especially in mediums such as social media, blogs, and other marketing channels. 

You can insert the identity and style of your target market into the photos you make. In this way, the target market feels that your business represents its identity. Then finally, they are interested in buying the product.

5. Offer Convenience with Automated Systems

Everyone wants to shop quickly and easily. Therefore, you need to implement an automated system in shopping. 

Anything that can be made automatic, just make it automatic. Especially about the calculation of prices and postage. No need to bother to make this point come true. You just have to install the plugin for the online shop. Instantly, the important things regarding shopping can go easier.

Apart from the shopping problem itself, it is better to implement an automatic system in email notifications or newsletters. 

You can send a welcome greeting when a potential customer creates an account, sends details of the purchase of goods, and reminds the prospect to make a payment. For that, you can take advantage of platforms like Mailchimp.

6. Use Limited Edition  Strategies  to Rocket Sales

If you think a promotion will cut your bottom line, there’s still time to change your mind. 

Promotion is a wonderful way of inviting people to shop. Even though they don’t need goods, visitors can buy products when they see the attractive promotions you offer. Without promotion, 81 percent of people will just come to have a look and then leave your website.

Promotion is an easy thing. But with a little touch, you can speed up sales and increase the number of items customers buy. This touch is called the technical promotion of urgency and scarcity.